SMO stands for Social Media Optimization, it is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. SMO is the use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and ameliorate potential damaging news.
In the last decade, social media marketing has come to the fore, at times converging with SEO and in some instances replacing it as the most effective way to strengthen a brand, conduct lead generation, increase a company’s visibility in the online space, and connect to an audience. Various social media platforms can be used for digital marketing, including Facebook, Twitter, Instagram, Snapchat, YouTube, and Pinterest. Social media optimization often directs the public from these social media platforms to the company’s website, where more information can be provided.
When used effectively SMO can be one of your greatest assets for improving your site’s organic search results. By connecting with people in various online venues, you extend the reach of your business and increase opportunities for people to link to your main business page. Our SMO analysts helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go.
