Description
Social Media Optimization (SMO) Advanced Package
SMO stands for Social Media Optimization, it is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. SMO is the use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and ameliorate potential damaging news.
In the last decade, social media marketing has come to the fore, at times converging with SEO and in some instances replacing it as the most effective way to strengthen a brand, conduct lead generation, increase a company’s visibility in the online space, and connect to an audience. Various social media platforms can be used for digital marketing, including Facebook, Twitter, Instagram, Snapchat, YouTube, and Pinterest. Social media optimization often directs the public from these social media platforms to the company’s website, where more information can be provided.
When used effectively SMO can be one of your greatest assets for improving your site’s organic search results. By connecting with people in various online venues, you extend the reach of your business and increase opportunities for people to link to your main business page. Our SMO analysts helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go.
Increase
Enhance your online presence & develop brand awareness & loyalty.
Management
Manage your social media accounts appropriately as per the industry leading practices & standards.
Guidance
Get industry leading advisory services to make the most use of social platforms for your businesses.
Boost your presence by organically growing the reach of your business!
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Keywords Research: Identifying the phrases and topics your target audience is searching for, so you can create relevant content for them.
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Focused Strategy: A social media optimization strategy should focus on growing your presence and achieving measurable results.
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Profile Enrichment: The social profiles should be enriched with topics relevant to your business website to increase visibility & traffic.
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Post Schedule: The time you post is just as important as what you post. The optimal posting time & frequency depends on audience.
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Optimized Content: “Content Is King” drives social media. You can’t succeed with social media without sharing quality content.
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Track Analytics: It is critical to measure, track & improve social media analytics; the reports should be reviewed to improve further.
- STRATEGY, AUDIT & REVIEW
- Identify Business Goals
- Account Management – Any 1 Social Platform
- Audience Analysis
- Create Post Calendar
- Create Content & Marketing Strategy
- Competition Analysis
- Keyword Research
- Identify Hashtags
- Social Trending
- FACEBOOK
- Profile Creation & Optimization
- Timeline Posts – 5 per Week
- Cover Creative Image
- Post Creative Image Creation – 3 per Week
- Group Creation
- Group Joining – 10
- Call To Action Button
- Facebook Review Postings
- Facebook Insights Monitoring
- INSTAGRAM
- Profile Creation & Optimization
- Image/Story Postings – 5 per Week
- Create Custom URL
- Hashtag Trend Research
- Video Sharing – IGTV/Reels (Client to provide))
- Engagement Strategy (Comments & Likes Management)
- Tagging Followers/Friends (Increase Reach)
- TWITTER
- Profile Creation & Optimization
- Tweets – 5 per Week
- Increase Following / Followers
- Retweets
- LINKEDIN
- Profile Creation & Optimization
- Post Sharing – 5 per Week
- Targeted Connections
- Company Page Creation – 1 One Time Setup
- Creative Banner Image
- Cover Creative Image
- YOUTUBE
- Channel Creation & Optimization
- Video Posts – 5 per Week (Video to be provided by client)
- Thumbnail Creation
- Comment Moderation
- End Screen Cards Creation
- Information Cards Creation
- Video Tags Creation
- Playlist Creation
- PINTEREST
- Profile Creation & Optimization
- Board Creation
- Postings – 5 per Week
- Business Account Creation
- Follow Relevant Account And Boards
- Inviting Relevant Pinners On Board
- REPORTING & MEASUREMENTS
- Social Platforms Reports & Analytics Weekly Summary
- Activity Report
- Competitor Back Link Analysis
- Project Duration 1, 3, 6 & 12 months
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