Social Media Marketing helps you to interact with an online community to promote your product or services and get thousands of leads from reliable social media platforms.
It is an online advertising model in which advertisers pay each time a user clicks on one of their ads published online on search engines or social media. These ads appear when people search for things online using a search engine or social media; like Google, Facebook, Twitter – especially when they are performing commercial searches, meaning that they’re looking for something to buy. In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click”.
In order for ads to appear alongside the results on a social media platform, advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor’s ads. Instead, ads are subject to what is known as the Ad Auction, an entirely automated process that social media platforms use to determine the relevance and validity of advertisements that appear on their SERPs.
As its name implies, the Ad Auction is a bidding system. This means that advertisers must bid on the terms they want to “trigger,” or display, their ads. These terms are known as keywords.
Our SMM experts demystify advertising management and allow you to focus on what really matters – growing your business and helping your customers.
